Privacy Policy

1. Introduction

At Vividmemory, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you interact with our website, our stores, or our services.

By accessing our website or using our services, you consent to the practices described in this policy. We encourage you to read this document carefully.

2. Information We Collect

We collect several types of information to provide and improve our services to you:

  • Personal Identification Data: name, email address, phone number, postal address, date of birth.
  • Payment Information: credit/debit card details, billing information (stored securely with encrypted tokens).
  • Usage Data: IP address, browser type, pages visited, time spent, referring URLs.
  • Marketing Preferences: your choices regarding newsletters, promotions, and product updates.

3. Legal Basis for Processing

We process personal data under the following legal bases, in line with the Australian Privacy Act (1988) and the EU GDPR where applicable:

  • Contractual necessity: to fulfill an order or provide a service requested by you.
  • Legitimate interests: to improve our products, prevent fraud, and conduct market analysis.
  • Consent: where we rely on your opt‑in to send marketing communications.

4. How We Use Your Data

Your personal information is used for the following purposes:

  • Processing and delivering orders.
  • Managing your account and customer support.
  • Personalising your shopping experience.
  • Sending periodic promotional offers if you have subscribed.
  • Conducting analytics and site optimisation.
  • Complying with legal obligations.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with trusted third‑party service providers who assist us in operating our business:

  • Payment gateways
  • Shipping and logistics companies
  • IT and cloud service providers
  • Marketing platforms (only with your explicit consent)

All third parties are bound by confidentiality agreements and are only permitted to use your data for the specific services we request.

6. Your Data Protection Rights

Depending on your jurisdiction, you have the following rights:

  • Access to your personal data.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data (right to be forgotten).
  • Object to processing based on legitimate interests.
  • Data portability.
  • Withdraw consent at any time (without affecting the lawfulness of processing based on consent before its withdrawal).

To exercise any of these rights, please contact our Data Protection Officer using the details provided at the end of this policy. We will respond within 30 days.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse site traffic, and understand usage patterns. For detailed information, please read our Cookie Policy. You can manage your cookie preferences through your browser settings.

8. Data Security

We implement robust security measures to protect your data, including SSL encryption, firewalls, and access controls. While no method of transmission over the internet is 100% secure, we strive to use commercially acceptable means to safeguard your personal information.

9. Retention of Data

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. For example, transaction records must be kept for 5 years to comply with Australian tax regulations.

10. Consent

By using our website or providing your information, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure practices described.

11. Contact Us

Should you have any query, concern, or request relating to your personal information, our dedicated Data Protection Officer can be reached directly by writing to privacy@vividmemory.vip, by telephoning +61 3 4762 9150 during business hours, or by post directed to our registered office located at 833 Collins Street, Docklands, Victoria 3008.